Mr. Abhijeet shared the secret tip to enter the world of events. He is the director of Grandslam network Pvt. Ltd. for the past 25 years. The company offers event management and marketing, brand building, conference management, and much more. He is working with semi govt organization under ICAR – head of media & PR. Along with that, he is the founder and chairman of the Sangeetanjali foundation, Krishak Pragathi Mahasangh, and SEA Foundation. Also, he is the permanent trustee of CLIC (Culture Language Indian Connections).
- Fun Facts:
Mr. Abhijeet likes to engage in music in his free time. He is a Tabla and a Pakhavaj player. The best event that he has organized to date is with A.R.Rahman and Lata Mangeshkar. The event was a Sahara channel event. Also, he is an avid reader and likes to read every genre. His favorite books include Shiv Khera and The monk who sold his Ferrari.
- What is event management?
Event management is a management function and a communication tool. It unleashes the creativity and passion. The end result is to get network and brand equity. There are corporate events, social events, sporting events, and commercial events. These are the major types of events. Thus, there is a huge scope in this industry.
- Why should you get into this industry?
Event management requires a lot of hard work. If you have the passion for it you must get into this industry. To identify that passion it usually begins from the family. If you like organizing family events, start taking other initiatives as well. This will help you to see if it actually is your passion. In fact, you must be sincere and hardworking. Sir also talks about other skills required, to know about them watch the expert session: Expert session with Mr. Abhijeet Bhattacharjee
- Which type of event should you start from?
Initially, you must focus on social and corporate events and then only move to commercial events. The commercial events have huge risk. Once you know and have mastered everything in the corporate events it is easier to take a risk in the commercial events. In his session, he elaborates on why should we begin with corporate events rather than commercial events. Check his session here: Expert session with Mr. Abhijeet Bhattacharjee
- Effective sponsorship strategies
Sir’s next book is on the same topic of sponsorship. Firstly, it should be a good product. Your product should be appealing and must give benefits to the sponsor. You must know the target audience and then only approach the sponsor. Indeed this allows you to show the potential reach of the sponsor which is the key decision factor. Also, you must have clarity on the budget to be raised.
- What should college-going students do to prepare themselves
Firstly, take up organizing college events. You must be in the action mode. On the field, you will be able to learn the most. Secondly, you must be very hardworking and make sure the events are well organized. Along with that, you must be ready to do the labor work and know the entire process of organizing the event. Additionally while taking up such events you will know the ground reality of event management and if you actually want to make a career out of it. Hence, to know more about preparing yourself for the world of events check out the Expert session with Mr. Abhijeet Bhattacharjee
Planning to enter the event management industry? Head to our Facebook Page to know the secret to enter the world of events!